Foundation Plan: Get the basics working before you spend more money.

Who this is for

This engagement may fit your business if any of the following sound familiar:

• Your website looks old, is hard to understand, or does not track calls and forms.
• Your Google Business Profile is missing information or does not show the work you want.
• You do not know which calls or forms came from Google, ads, or your website.
• You want to know what to fix first before paying for ongoing work.

Many owners come to us after spending money on ads or SEO without first confirming that their site, profile, and tracking actually work. This engagement exists to close that gap before any additional spend.

What's included

Step 1: Find what is working and what is wasting money

We review how people find you, what they see, how they contact you, and whether those calls and forms are tracked. This audit is the backbone of the process and tells us exactly where your marketing dollars are leaking.

Step 2: Improve how you show up on Google

We review and improve one Google Business Profile, including your services, categories, business information, and missing trust signals. A strong profile is often the fastest win in this phase.

Step 3: Fix the biggest website and SEO problems

We fix the agreed website pages and make the message, proof, phone number, forms, and next steps clearer. We prioritize the pages that get the most traffic first, so improvements show up quickly.

Step 4: Track calls and forms correctly

We set up or repair tracking so you can see where important calls and forms come from. Without this step, everything else is harder to measure.

Step 5: Clear 90-day job list

You get a clear list showing what to fix now, what to try next, and where your best chance for more work may be. This roadmap is the final deliverable and the basis for any future work together.

Typical timeline

Most engagements run about four weeks from kickoff to handover, though timing can shift slightly depending on the size of your website and how quickly we get account access.

What we need from you to get started

• Access to the website, Google Business Profile, Analytics, and Search Console where available.
• A clear list of the jobs you want, where you work, and which customers are the best fit.
• Quick answers when we need to confirm business details or approve changes.

Frequently asked questions